I bet that Arsene Wenger regrets making his comment about Arsenal reaching the Champions league is like winning a trophy, because he will never hear the last of it until he does steer the Gunners to silverware. Journalists can be like a dog with a bone, and they will gnaw this one until there is nothing left.
It did reveal the philosophy of the club in recent years, but I hope that now the stadium debts are almost paid, we will start to compete more stongly again, as Gazidis has promised. The Mail today carries a report which underlines the importance of Wenger managing to reach the elite European competition every year.
The new sponsorship deal with Emirates Airlines has a clause in it that means failure to qualify would cause Arsenal to receive less money. Not only would the club lose the revenue from Uefa, it would be compounded with less from Emirates, but the Airline insist it is more of a little incentive.
“The Champions league is part of the new contract. It’s just to keep them on their toes.
“It’s fair to us and it’s fair to them.”
You can see why the club wants to link player’s salaries to this as well. To be fair to Wenger, he hasn’t failed in many years and, with a bit of investment, he is not going to start now.