Arsenal are finally getting money in from the big sponsorship deals but will they spend it? by KJ
Arsenal have announced today that they have agreed a deal with Emirates to a 5 year sponsorship that is worth £150 million. To those not very good at Math, that’s £30 million a year until 2019 – the biggest shirt sponsorship deal currently in world football. This however will eventually be eclipsed by Man Utd’s ridiculous £50m a year deal from Cheverolet. Some may not be happy that we are earning significantly less but they are a superpower in world football and can command such deals. We on the other hand have been 7 years trophy-less because of the Emirates stadium and hopefully, this deal will start a new era for the club.
We are also, according to Twitter rumours, soon going to announce a £25m a year deal with kit manufacturer, Adidas (with the potential to go over £30m a year with both on and off pitch success). This is great news considering we are only making a measly £10m from the current Nike deal which, as well as the old Emirates deal, expires in 2014.
What this means is that rather than the paltry £15 million we make from our current sponsorship deals, we could be making £60 million a year. That is a huge difference and providing our board are sensible, Arsene could definitely have £30-£40m to mess about with every summer – something a top team manager should always have.
This on top of the fabled £70 million reserve fund we have makes for a very healthy position. That £70m has been held back for numerous reasons but mainly because of the potential mess that would happen if we fell out of the Champions league spot. I understand that position but have never agreed with it, as I believe Wenger’s ability as a manager is far superior than most and hence he’ll never drop out of the top 4 regardless of how much money you give him.
Finally, Gazidis also mentioned that Arsenal have agreed a deal with the Emirates that will allow us to get a certain amount of the first payment a year early to help out our transfer kitty. With potential bargains to be had over the January window (Huntelaar and Llorente for example) it is imperative that we take advantage.
It will be very interesting to see the strides we make in the next two windows. Will we finally invest a good amount of money on transfers? Will we sort out the contract situations of Theo Walcott and Sagna? All I know is that if we don’t, there will definitely be a big fall out amongst the fans and the board.