Arsenal’s new “British African heritage” away strip feels like “Lynx Africa” but will I wear it?

Who fancies wearing some Lynx this season? And I don’t mean the deodorant…

So my fellow Gooners Arsenal’s new away kit has been released and I really don’t know how I feel about it..

 The new shirt as seen on arsenal.com represents the “British African heritage brand Labrum London.”

 And the shirt is “celebrating Arsenal’s connection to our African supporters via inspiration from the continent’s design traditions.  Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya. These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base.”

 And it’s so nice that Arsenal have produced something that represents the cultures and diversity of supporters of the club.

 Now I love Adidas, and I love black clothes. Most of my wardrobe is black – well other than my Arsenal merchandise of course – and the colour and style is beautiful, but my first thought when I saw the shirt was we are going to be walking Lynx Africas! 

 Now I have nothing against Lynx Africa I absolutely love it and yes I am female and yes I use Lynx Africa and if anyone has any objections to that I don’t care!

 Lynx Africa smells amazing and fresh and the shirt also looks fresh but Arsenal away shirts in black is not something I am used to seeing. 

 Goalkeeper shirts in black is normal to see but away shirts not so much. 

 Maybe it is a case of the shirt style and colour will grow on me as the season goes on, but for now I think I will stick to the classic reds and whites of Arsenal and leave the Lynx Africa to smelling good!

 Gooners what do you make of the new away shirt?

 Shenel Osman

@sh3n3l_


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11 Comments

  1. I don’t care about any inspirations behind the design or coloration of the kit but I think it looks great and will enjoy seeing our away gunners in them this season.

  2. No view one way or the other. The team certainly shouldn’t have any problems picking out team mates on the pitch though. In any case, it will all be changed (again) for 2025-26.

  3. Not worried about the shirt, but shouldn’t the sign be part of JustArsenal and it’s followers?!
    I actually like the shirt, but I won’t be buying one.

  4. I always prefer yellow as an away kit, reminds me of some brilliant cup finals, especially from the seventies.

    This is one is decent but should have been the third kit

  5. I don’t like kit either, same goes for the previous season’s away kit. It just doesn’t look good when you have black as a base color, then go on to apply three other colors as details on it. Very unattractive.

  6. For me its a ‘no no’ but then black is not my fashion colour.
    Besides having a problem with black I think the two white whatevers being different in design make the shirt look cluttered.

    Acknowledging a section of the fan base is a good idea. However just how many fans will know that this is what happening here?

    We have a fixed home shirt colours and design, which is recognised around the world as ‘Ársenal’.

    Time was when gold or yellow said ‘Arseanl’.
    This constant changing the away strip colour doesn’t say who we are.
    I don’t see the point of hiding our identity .

  7. I commend and proud the sentiment behind the kit but design wise Adidas is the new Puma. Five years later they have had three outstanding kits and the rest have been mediocre at best.

    Add to that their laziness of using the same template for all clubs they are designing for.

    I miss the Nike days.

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